Gemma Grau Pérez

Consultora independent. Consultora independiente. Independent consultant

Gemma Grau Pérez has a degree in Administration and Business Management at the University of Barcelona, a BA Degree with Honours in History of Arts, Screen and Media at the University of London, and a Master in Cultural Management at the UOC-UDG. She is in the research group on cultural and creative entrepreneurship at the University of London. She worked in management at General Electric and Warner Music International. She currently works as an independent consultant specializing in business models transformation for the cultural and creative industry. She is a co-founder of Visual Assets Management.


The importance of culture in the process of establishing Sustainable Development Goals

An opportunity for reflection

Gemma Grau Pérez

Publication date: 24/12/2020


Sustainable Development Goals (SDGs) provide an ambitious model of peace and prosperity globally. However, the presence of the cultural sector has been unfortunately scarce. Beyond different interpretations, culture did not integrate any of the seventeen goals as a priority. Despite the enormous efforts of groups and institutions, the cultural dimension was relegated to acting as a facilitating instrument. This analysis offers a brief review of the SDGs construction process from the speeches of the participants in the various sessions at the Open Working Group (OWG). The aim is to better understand the mechanisms of the constitutive process of the Agenda 2030 to contribute to the reflection on new proposals for action in support of culture, also in the museological sector.