Mari Vállez

Universitat de Barcelona

Professor at the Faculty of Information and Audiovisual Media of the University of Barcelona, where she researches and teaches in the areas of Web Quality and Information Retrieval. She currently works as a principal investigator of the PID2021-123579OB-I00 Project (MICINN) and as the coordinator of the double degree in Digital Information and Documentation Management + Audiovisual Communication at the University of Barcelona.


#museuobert: una iniciativa perquè els museus no s’aturessin durant el confinament

Enric Zapatero , Mari Vállez

Publication date: 26/07/2022


The COVID-19 pandemic initially led to a lockdown that halted cultural activity around the world. Museums had to close their doors and the only means of communication was through their own digital spaces. Initiatives such as #museuobert were born out of the need to keep the cultural sector alive and at the same time helped change the paradigm of digital communication in museums. Making their collections available online is the present and future of many museums. Communication departments need to understand this and adapt to the situation in order to be present in the social and cultural conversation.