Publication date: 26/07/2022
The COVID-19 pandemic initially led to a lockdown that halted cultural activity around the world. Museums had to close their doors and the only means of communication was through their own digital spaces. Initiatives such as #museuobert were born out of the need to keep the cultural sector alive and at the same time helped change the paradigm of digital communication in museums. Making their collections available online is the present and future of many museums. Communication departments need to understand this and adapt to the situation in order to be present in the social and cultural conversation.