Publication date: 26/07/2022
The COVID-19 pandemic initially led to a lockdown that halted cultural activity around the world. Museums had to close their doors and the only means of communication was through their own digital spaces. Initiatives such as #museuobert were born out of the need to keep the cultural sector alive and at the same time helped change the paradigm of digital communication in museums. Making their collections available online is the present and future of many museums. Communication departments need to understand this and adapt to the situation in order to be present in the social and cultural conversation.
Publication date: 10/11/2020
In November 2018, the Maritime Museum of Mallorca (MMM) launched a process of public co-participation for its very own creation. That led the museum to meet the community that hosts it and longs for it, and also to learn how to listen to them. This methodology involves imagining—and experimenting with generosity at its core—new communicative scenarios, and its greatest challenge is linking access to and interaction with as requisites for co-participation in museums. Throughout this process we have reconsidered: a) what is the role of communicative processes in museums; b) how we generate listening techniques that bring us closer to people; c) how we build honest narratives; d) how we link the public and the administration.